If you have a blog, then there’s a high chance that you work very hard on it. You may find that you post often and that you are also focused on evergreen content as much as possible. This is great, but at the end of the day, this is only half of the job. You need to make sure that you are appearing high on the search results because if you aren’t, then you could be missing out on a whole new audience. Customers don’t often have a lot of patience, and they don’t have a lot of time either. They probably aren’t going to dig through endless pages of search results just to try and find you. They are going to look at the first page and then not much after that. If you want to avoid using any black hat techniques, then this guide will show you how to rocket your Google ranking with ease.
Focus on Grammar
There are sites out there that have incredibly high Google rankings because they are the most authoritative. When you look at the world of marketing you will see that there are lots of pictures to draw in an audience and there are also subheadings which are formatted properly as well. A lot of the paragraphs are kept brief, and this helps to ensure that everything is working as it should. It does make a lot of sense that Google doesn’t give a good ranking to sites that are not authoritative. After all, it hurts their credibility. If you want to fix your authority issues, then you need to first focus on your grammar and your spelling. Go through every blog you have and run some basic grammar checks. It is possible that you may have a few mistakes without even realising it. If you can take the time to clear things like this up, then this will benefit your Google ranking in more ways than one.
Dig through Old Posts
People love good update posts. If you can revisit a topic, then this will benefit you and your audience. Your audience gets to see an update to a post that they may well have read months or even years ago. You also get a lot of traffic as a result of this too. The posts benefit you, mainly because you are not having to write from scratch. You can recycle an old post, and this means that you can create something in less time. The URL for your old post may not have to contain the whole headline, but it should include your keywords. This alone can help you to rocket your ranking.
Secure your Site
How secure is your site? Sure, you want your visitors to know that it is very secure or somewhat unbreakable. You probably know that this is not true though. Hackers are able to break into the biggest companies out there, and this is the last thing you need. Google do not want to rank sites that have questionable security. Google has a reputation to hold up at the end of the day, so stop using HTTP and instead use HTTPS. This extra layer of security will help your visitors to feel more at ease and it will also help you to secure your site properly. Not sure if your site looks safe or not? Then one thing you can do is check out this link: https://setapp.com/how-to/check-if-website-is-safe.
Your phone might as well be an extra appendage, given how much you probably use it. Some people don’t go anywhere unless they have their phone on them. This means that you can almost guarantee that a lot of your customers are going to be visiting your site on their tablet, phone, or any other device. Think about it, are you ready for this? Sure, your site may well load up on a mobile phone, but does it look good? Does it look the same? Are pages easy to navigate? If not, then this can work against you, and it can make your UX a total nightmare. If your site is not optimised then you may notice that you have wonky menus, squashed text and even oversized pictures. This is the last thing that you need. If you have not optimised your site yet, then now is the time for you to get on that. If you don’t, then you may find that things end up working against you and that you end up losing customers as a result.
Site Speed is Everything
If you are going to be making website changes, then you have to look at how fast your site is. You may be thinking that, if your user has good internet, then they are going to be getting good speeds, right? Unfortunately, this is not always the case. Your site is known for having its own speed. If you know that your site loads up very quick and that you have Flash, then your customers will probably be quite impressed. If your site loads up slowly, then this can cause your customers to lose a lot of faith in you. They will also go somewhere else to read content, regardless of how great your post may be. Google also has a tendency to show sites that are speedy on the front page. This is a reputation issue at the end of the day. If Google ranked sites that did not perform well on the first page, then this would cause people to stop using their search engine. If you want to avoid this, then you can first start by running a site speed test. This will give you a good indicator of how quickly your site can load up and it will also help you to know if there is anything you can do to make it faster. Try and be mindful of this when you are posting new content and optimise every page for speed so you can get the best result out of your hard work.