How to Use Seasonal Content to Drive Blog Traffic

How to Use Seasonal Content to Drive Blog Traffic

Photo by Ali Yasser Arwand

When you run a blog you need to update content regularly. It has long been said that content is the King of the internet and this is true. Producing great content is one of the best ways to drive traffic to your blog. 

Sometimes it can be difficult to know exactly what type of content you should post to get the maximum results. 

One way to drive traffic to your website is by producing seasonal content. Seasonal content focuses on specific times of the year. 

If you’ve been thinking about producing seasonal content to grow your blog you may be wondering whether it is worth it. Here is a look at what you need to know about it to decide.

What Is Seasonal Content?

Seasonal Content is created around events that only happen at specific times of the year. Seasonal content usually focuses on specific holidays and celebrations. For example, your seasonal content may focus on the Christmas holidays or Black Friday. 

Seasonal content will only be relevant to your audience and during a particular time of year. This type of content is beneficial because it can help to drive a lot of traffic to your blog at specific times of the year.

While seasonal content may only get attention at specific times of the year, this does not mean that you shouldn’t put a lot of effort and time into them. The most profitable seasonal content will come to your blog during the last quarter of the year. 

Many bloggers and businesses make more during this time than they do the entire year. Spending time on your seasonal content is worth it because you will see the rewards.

Keeping Seasonal Content Updated

Keeping seasonal content updated is something that you should always strive for. If you don’t keep your seasonal content updated every year it can become stale.

You don’t necessarily have to rewrite all the information in your seasonal content to keep it on your website, but you should go through it every season, to make sure that the information that you have is still relevant and up to date.

If there’s anything new and relevant you can add it in and then republish it.

Aside from updating the words to the post you can also add pictures or update the pictures that you have. You can buy Christmas stock photos and other relevant images for any season online.

This is the best way to make your content relevant again is to change the date of the post. Be sure not to put the date in the URL or in the header of the post. 

However, if you do make this mistake it is easier for you to change the header of the post than it is to change the URL. This is especially true if the URL is already ranking on Google.

The best way to avoid this problem is to be sure that you don’t include the dates in the URL of seasonal posts in the first place.

The only date you should be tinkering with is the publishing date. You can change the publishing date in the back end of your website publisher. Platforms such as WordPress make it easy for you to do this but other content management software also have this feature, so make use of it.

Start Early

If you’re creating seasonal content the most important thing for you to remember is that you need to start early. You cannot post Christmas content in late December, you should have already been posting it in late October or November. 

This is especially true if you use platforms like Pinterest to drive your blog traffic. It takes time for your new pins on seasonal content to index and you need to make sure the algorithm is ready to push out your content when the season hits. 

Google also takes time to index content so you should not expect your seasonal content from this year to rank until maybe next year. This is slow but when it comes to Google there is not much you can do. You have to be in it for the long haul and start putting out your content early.

Start Driving Seasonal Traffic

There are so many different events that happen throughout the year, you need to be aware of the varying seasons so that you can update your blog accordingly. Almost every blogger can find some way to incorporate what is happening in a particular season into their niche content.

Find a way to match seasonal content to your specific niche and you will see a lot of traffic coming to your blog from this type of content every single year.


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